The UR SUGAR brand was founded in 2017. "UR" is abbreviated as "You Are", and "SUGAR" means sweetness. The founder is eager to dissolve sweetness in his fingertips and achieve every girl's pursuit of sweetness and fashion. For this original intention, Founded the brand UR SUGAR, focusing on creating popular colors to lead the industry trend, and using very competitive prices to make every beauty-loving girl walk in the forefront of fashion and bloom beautiful at the fingertips.